30 Dec
On The Drug Involved In Drug And Cosmetic Market Pharmacy Into The Primary Distribution Channels
Posted in on 30.12.10
When the domestic drug store being neglected piece of cake circle caused concern when the pharmacy has to Drugs Production and distribution of drugs in Shanghai walking on two legs Medicine Group Co., Ltd. (hereinafter referred to as "the medicine") started to engage in drug and cosmetic market.
Recently, the drug unit of China Pharmaceutical Co., Ltd. in Shanghai launched a new makeup font size of non-drug series, "Shu Xing Essence", the Chinese medicine began to enter the functional area of non-drug products. Kuo-Hsiung Shu, president, said on medicine, Chinese medicine from drug to drug and cosmetic field expansion area, is the Group's first foray into drug and cosmetic medicine market, the future may be beyond the third addition to commercial and industrial profit growth. Group aimed at young people, old and famous
As the first national Pharmaceutical companies Founded in 1911, the Chinese medicine industry leading product is the Dragon and Tiger Balm brand and Dan. By the end of June 2009, in the restructuring plan announced before the drug, the first Chinese pharmaceutical company to restore the status of legal entities.
Chinese medicine industry leading products, but increasingly tilted to the rural market, low cost, current-year Sell The amount was only 200 million yuan, 30 billion yuan in market value of the drug group was apparently too small proportion.
Chen, general manager of the Chinese military medicine, said the re-order business strategy, the Chinese medicine industry has established the "return to the city from the countryside, regression from the older young people, from the seasonal return of non-seasonal" strategy.
According to reports, the new "Shu Xing Essence" target population for the city of young people 15 to 30-year-old group, the relative prices of similar efficacy of nearly 10 times higher than traditional products; terminal increase rate of about 35% much higher than the pharmaceutical industry average of less than 15% of the price increases.
", Carrying" Shanghai, "looked at" Hua Nanhua in
On medicines, said with Yunnanbaiyao Like the national confidential formula, Chinese medicine formulations cool oil products and manufacturing processes are state security technology. It is understood, Yunnanbaiyao pharmaceutical products with annual sales of 2 billion yuan, rather than drug class Yunnanbaiyao toothpaste also has reached 2 billion yuan in annual sales.
Into the drug and cosmetic market, Chen military on Chinese medicine the objective is clear: "plan for the future of Chinese medicine for more than 50% of the profits to be created by non-pharmaceutical, sales in 10 years to reach 2 billion yuan." According to Chinese medicine related
Marketing Staff revealed that at present, "Shu Xing Essence" main channel is pharmacies and stores chain. At present, the Shanghai middle-scale and nearly 2,000 pharmacies, while Chinese medicine this year's goal is to Distribution Issues 830, next year will Huanan Hua in market expansion.
In addition, Kuo-Hsiung Shu said that the Chinese medicine industry in the cosmeceutical market, we can also consider the Health Products Area expansion.
"On the drug's first foray into the Chinese pharmaceutical drug and cosmetic field, drug store or a business outside of the third addition to profit growth."
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I am China Manufacturers writer, reports some information about heydays , plywood film faced.